I read Nick Denton's response to the Gawker redesign backlash this morning. I thought the guy who paid for Favre's penis pics and Christine O'Donnell's drunken ladybug adventures would have a little more fight in him but I guess he had to concede when advertisers got pissed.
I claim to know nothing about the technicalities of a web redesign but I did watch my organization go through one a year ago. The only difference was our site was so outdated (name and all) that a change was necessary. The same can't be said for Gawker and its properties.
The takeaways from this Gawker fiasco were pretty evident as soon as the switch was made: people hate change, especially when there wasn't much of a need for one at all. My one reader was extremely angry when she discovered the new layout of this blog last month.
