Consider this my is-it-worth-it-to-advertise-during-the-Super-Bowl post. The answer is yes, but only if it involves children being thrown into walls.
Adfreak.com provides us with a look at HomeAway.com's upcoming Super Bowl commercial, which features a baby being thrown into a glass wall. Here's an awesome quote, one I hope to use someday in my career, from HomeAway.com CEO Brian Sharpless:
"While everyone loves babies and wouldn't want to see a real infant get mistakenly flung into the air, we hope viewers will get a good laugh from our test baby's unfortunate flight."
Everyone loves babies? Not true. No one would want to see a real infant get flung in to the air? Sounds entertaining to me. Now let's go rent some vacation homes.
Check this out for a seriously good follow up on Pepsi's decision to not advertise during last year's big game.
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